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SocialDesigner.Net (formerly naima.com) is
a strategy and design consultancy specializing in networked
products and services. We are passionate about creating user-driven
social systems and communications tools that are compelling,
intuitive and entertaining. Our
clients come from the media, technology
and communications industries, and we’ve had the pleasure
of contributing to the design and creation of some innovative,
influential products – including There.com, eBay, Ultima
Online, Mplayer, and Talk City. Through these projects, we’ve
developed a unique and effective approach to community strategy
and social design that’s based on years of experience
creating, launching, and managing networked social environments.
AJ Kim, Principal at SocialDesigner.Net, is an internationally
recognized expert on community architecture and
social systems design. In addition to her consulting work, AJ
is the author of Community
Building on the Web,
a strategic design handbook for building online communities
that's available in 7 languages (English, Spanish, German, Italian,
Japanese, Korean, and Chinese) and has become required reading
in top design studios, consulting firms and univerisites. She’s
also an accomplished public speaker, and teaches multiplayer
game design at USC.
Prior to founding NAIMA, AJ was Producer/Designer for Paramount's
Advanced Product Design lab, where she developed online service
concepts and prototypes for MTV, Nickelodeon, and Star Trek,
and designed the interface for Lenny's Music Toons, an award-winning
children's music game. She was also Interface Architect at Sun
Microsystems, where she led the UI design for SimplifySQL, a
suite of multimedia database tools, and built the Graphical
Query Editor and Report Writer. Prior to Sun, AJ did research
on human visual perception in the NASA-Ames Human Factors group.
She holds a PhD in Behavioral Neuroscience from the University
of Washington, and a BS in Experimental Psych from UC San Diego.
AJ lives near the Pacific Ocean with her husband
and son. |
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